HITEJINRO

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  •   HITEJINRO
  •  INVESTMENT INFORMATION
  • BRAND INTRODUCTION
  • CSR&JOY

  • CEO
  • INTRODUCTION
  • QUALITY MANAGEMENT
  • OVERSEAS BUSINESS

    1. CEO
    2. INTRODUCTION
    3. QUALITY MANAGEMENT
    4. OVERSEAS BUSINESS
    1. Investment information
    1. BEER
    2. SOJU
    3. WHISKY
    4. WINE
    5. KOREA RICE WINE(MAKGEOLLI)
    6. INTERNATIONAL BRAND
    7. AFFILIATES BRAND
    8. OTHERS
    1. SOCIAL CONTRIBUTION
    2. COEVOLVING
    3. BUSINESS ETHICS
    4. SUPPORTING SPORTS

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C I  - Introducing new CI of ‘HITEJINRO Co., Ltd.’

Corporate Mark

H and J standing for HITE and JINRO combine three-dimensionally to visualize a glass, which means that the world is brimming with greater joy and energy through HITEJINRO. Font’s sense of volume encircling the glass and glowing texture in it represent dynamic motion of fluid caused by clinked glasses, which is what HITEJINRO is for and about in every walk of our life- delight, celebration, bravery, and passion.

Standard when applied by color   / Pantone 2747 C , Pantone 2925 C

Standard by Corporate mark

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HITEJINRO New CI

Concept : The Mix – Bouncing Drop

What does it mean?	The confluence of two watercourses means HITE meeting with JINRO, whose vigorous gushing stands for HITEJINRO’s zeal to flood the world with more joy. What does it stand for? 
It stands for water droplets, goblet and fill-up:
Water droplets :  stand for pleasant energy filling up a sterile world;
goblet : stands for moments of life enriched by alcohol;
fill-up : stands for brimming over with enjoyment, energy, and vitality.

HITEJINRO New Slogan

What is “Live a passionate life.”
It reveals the passion of HITE and JINRO to combine and fill the world with more joy and energy just as two cold glasses clink to ignite a romance. And it’s the promise of HITEJINRO to go wherever all the customers are with passion and sensibility.

Passionate sense! Full of passion! Being truthful!

Family Site

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